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This website sprang from my lifelong passion for cosmetics and skincare. I went through a short-lived phase where I spent way too much on high-end brands when, with a little research, I could have found cheaper products that performed as well.

Sometimes I splurge on a more expensive product–but I do so strategically, when the return on investment outweighs available, lower-cost alternatives or on tools that might cost a little extra upfront, but will ultimately save me money or time down the road.

In 2012, I decided to start this site to share some of my experiences wrangling with budget-friendly but effective beauty products. I’ve also gotten a lot of inspiration from other bloggers and beauty aficionados who aren’t afraid to try something new.

This blog chronicles my journey through beauty on a budget–I hope you’ll come along for the ride!